Saturday, May 19, 2012

Business Coaching by Lee County Florida Growth Coach - Judy Sylvia

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Judy Sylvia Coaching Blog
Author: Judy Sylvia Created: 1/3/2011 6:23 PM
The purpose of my blog is to share weekly thoughts, ideas, strategies and information that will help you excel in your business and in your life. I hope to challenge you to see the possibiities instead of the obstacles and discover with a renewed mindset how to live out your full potential. May you prosper greatly! Judy Sylvia

By Judy Sylvia on 2/28/2012 4:12 PM

I am so fortunate for the opportunity to work with many different business owners and their staff.  It never ceases to amaze me how we each have our own perspective or "lens" that we view the world from!  And how that lens is so crystal clear to us personally but may not make a bit of sense to those around us! I continue to learn (sometimes not willingly) to appreciate the different perspectives we each bring to the table.  Of course, there are days that I would prefer everyone see things the same way that I do but in the big picture, I know that has its limits! 

I frequently use Disc Behavioral/Personality Assessment tools with clients to improve their own self knowledge as well as a great communication improvement tool for staff and clients.  Many times blocked communication becomes clear and flowing and so healthy for the business again - there are powerful tools that I use often. I have helped visionary and bean c ... Read More »

By Judy Sylvia on 1/21/2012 12:48 PM

Take control of your year!   If you have completed your business plan for 2012, mapped our your business development activities you will focus on and established your "TIME" budget - it's time for action! The most exciting plan means nothing if you don't take action!  From what I have observed with many business owners and professonals is they can design the business plan, create a great plan to manage their time effectively but then they are stumped on how to make that plan come to life. 

I suggest breaking down your each of your identified goals for the year into actionable steps.  How do you eat an elephant?  One step at a time.  So if you have a certain revenue goal you want to hit for the year - how many sales/units/clients and what type of sales/units/clients does it break down into you will need?  Next, how will you generate the necessary leads to get those sales.  Do you kno ... Read More »

By Judy Sylvia on 1/13/2012 8:35 PM

A Time Budget… what in the world is that? 
 
One of my favorite subjects to speak on is “Living an Intentional Life”. So often we live life by default instead of design. We just let life come at us from all directions and react.  Wouldn’t it be better to decide ahead of time how you WANT to spend your time and then plan accordingly?

Time is a limited resource, however we treat it like there is an infinite supply. I’ll do it tomorrow, I will tell them tomorrow.  How many times have we put something off we could have done today but figured we had plenty of time in future?  If you have lost someone close to you - you know that too well.

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By Judy Sylvia on 1/5/2012 8:56 PM

 This is one of my favorite times of year! The dawn of a new year always invites an opportunity to start fresh – a clean slate. A great time to make changes, get refocused and make an intentional decisions of what you will do for the year!  I like to do start my planning for a new year between

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By Judy Sylvia on 3/24/2011 5:38 PM

Last time we spoke about referrals, marketing and the desire of most business owners to get referrals. We discussed building a referral based business takes work, time and intentional effort.  And it must have as its foundation a high level of service that you provide to your clients.
 
This week, I want to continue in the referral marketing strategy but shift our focus to building a referral network. There are a few key definitions to describe the relationships found in a referral strategy:
 
Network:   a collection of friends and colleagues who may or may not send you business
By Judy Sylvia on 3/9/2011 11:15 AM

We ALL love referrals! We want referrals. We hope that our clients will refer us but do we intentionally plan for referrals? If we are honest, most business owners would have to answer “no”.   Most just take care of their customers and hope for the best.  That, my friend, is NOT referral marketing!
 
I have long been a student of building a referral based business. For over 12 years, I was coached by a pro that ate, slept and drank referrals. I used to think like most business owners, if I took care of my clients, they would be happy to refer friends and family to me. However, I realized somewhere along the way that they don’t wake each morning with this burning thought: “WHO CAN I REFER TO JUDY TODAY?”   In fact, I don’t kn ... Read More »

By Judy Sylvia on 2/24/2011 2:45 PM

Continuing with our marketing discussion, I want to again remind you that marketing does not have to be complicated. In fact, if we keep our focus correctly, it can be quite simple. 
 
Besides acquiring another business/competitor, there are only 5 ways to grow your business:
 
1.       Keep the customers you have
2.   & ... Read More »

By Judy Sylvia on 2/9/2011 12:14 PM

Marketing can be so confusing to many business owners. If we were to look at 10 different text books on marketing, we would have ten very different definitions. None of which may apply to the small business owner living in today’s world. 
 
One of the best definitions I have found is from “Duct Tape Marketing” by John Jantsch. A great resource and must have for every small business owner. Jantsch defines marketing very simply as
 
“Marketing is getting people who have a specific need or problem to know, like and trust you”.
By Judy Sylvia on 2/1/2011 10:02 AM

To be an effective CEO or Business Owner, you MUST adopt a big picture perspective.  As leader, don't overcomplicate your business.  Keep it simple and straightforward.  Simplicity allows for clarity of focus and focus allows for superior performance.  Here is a simple framework by which to see and guide your enterprise.

As owner or CEO, you are solely responsible for the company's leadership process (direction, strategy, focus, goals and accountability) AND the business development process (building a systems-based business that is self managing, self improving and nearly runs itself).  As such, there are only a handful of additional major processes you need to ensure are in place, well documented and working smoothly and optimally:

 

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By Judy Sylvia on 1/21/2011 4:49 PM

A simple popsicle and a foot rub.. A tribute to a treasured friend!
 
Taking a break from the business side of blogging this week to share a renewed perspective recently gained. I have been reminded of just how fragile and precious life is. Many of you know that a dear friend, confidante and client of mine, Della White, became a citizen of heaven this week. I have certainly had my share of losses in recent years with the passing of my mother, my aunt and my brother but somehow the passing of a treasured “girlfriend” is remarkably different. 
 
Della was many things to many people but I think what might best describe her is Della was sunshine Read More »

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How the Coach Helped Me
 
I wanted to take a moment to thank you for the session I attended recently. It was a great benefit to me and my business. I am looking forward to the remaining workshops.
 
The workshop efficiently got me to consider important and essential issues in a comfortable and friendly environment. I particularly enjoyed the time spent on self reflection and goal setting. I was able to consider things like family, relaxation, and delegation and put them all in perspective with the demands of creating and growing a business venture.
 
The program has reminded me that planning my life is just as important as planning my business strategies. Your workshop taught me the importance of balance within my life, and the results have generated increased success and generous rewards in my business and personal life. 

I have certainly experienced the value of your program and would be proud to refer you and The Growth Coach program to my business associates. Whether they are entrepreneurs or part of a corporation’s infrastructure, they will certainly find value in your program.

Thank you for all your assistance. It has made a significant impact on my business and on my life.

Sincerely,

 

Kevin D. Sisney

President – Elite PRG

 

 

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Work ON, Not IN!

Thank you, Growth Coach. As a result of knowing what it means to be a strategic business owner I am now working ON my business and accomplishing more in less time. For the first time, I can say that I know where my business is headed.

Sheryl Lynn
CEO and Founder

  
Business Coaching for transformational results in Fort Myers, Cape Coral, Bonita Springs, Estero, Fort Myers Beach and Lee County, Florida.
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